https://www.youtube.com/watch?v=usQNSTHwXgs
V log 1
V log 1
Intro
Hello I am Harry the C.E.O of H.F.S Media. I am here today
to tell you a little about the company I own and the massively successful
industry of media.H.F.S is a newly formed company that was made to educate the
public on the lingo and world of media. The vlog you are watching now is one of
the way we are trying to do this. It would be best to start off on what is media. Media is a
new thing in the world. There are 3 main industries publish (things like
newspapers and magazines), radio (that is self explanortery) and TV (televised
programs, films). A company make a product for a specific audience. The things that take in to consideration are social grade, age, religion, gender and race. Conglomerates will make a product aimed at a set of the things I have just said. Conglomerates will make a newspaper for people of high class then make a seconds for people of a different one like working. An example of thing Bauer they own the times and the sun. This will make them a lot more money as the two newspaper are aimed a very different audience. An independent company is a company that is note owned by a conglomerate.If a company is owned by a conglomerate is becomes a subsidiary of that conglomerate.
Ownership
Ownership in its simplest term is who owns something. But it gets much more complicated then that. There are conglomerate, independent, cross media and subsidiary. There are a couple of ways that a company can become a conglomerate. There is old fashion way of just buying out other company’s/competitors. Then there is the seconds an institutional convergence where two or more company’s join to make a more successful one. The Radio station I will be looking at is Hallam FM. Hallam FM is a subsidiary of Bauer. Bauer is a massive Cross-Media Conglomerate.Operating Modle
Hallam FM has different departments that work well together if there are any big events happening with in Hallam FM the marketing department will make sure that it has a wide rang of different way that the listeners can find out more information about it. To make the brand of Hallam FM bigger they are sponsors of different place such as Ponds Forge, Sheffield Wednesday and Sheffield United
Programmes
Hallam FM has many popular and much loved presenters like Big John, Seven White and Simon Morykin. All of them have there own show on Hallam FM. Big John has Big John @ Breakfast Steve White has Drivetime and Simon Morykin has playing you the variety.
Market Position
Hallam FM uses a company called RAJAR (RAJAR are "Radio Joint Audience Research Limited" and are the best at measuring radio audiences in the UK, owned by the BBC.) to find out the listener figures and to see if Hallam FM is still number 1. The figures are also use to make Hallam FM a better radio station for the listener to enjoy.
