https://www.youtube.com/watch?v=VDty_ZhJ3rE
Intro
Welcome back this is vlog 5. In this v log I will be
talking about
1.
How products impacted and affect the audience
2.
How the product and other feature of Big John
@ Breakfast represent the audience
3.
Legal and ethical issues
4.
Is the
role of regulatory bodies
(Title screen say product impacts and affects)
The Hypodermic Theory
The first things to talk about when on the topic of how the
audience is affected by the thing that they hear on radio and other media
outlets is that there are two main media affect theory. First is the Hypodermic
Theory. The Hypodermic theory also knows as the Passive Audience Theory,
Marxist theory and Magic Bullet theory. The theory was made by a group called Marxist
leaded by a man named Theodore Adorno in the 1930 at Frankfurt School. The
theory is that any thing that persons hear on the radio they will believe and
that the media can control the public in this why. Making them buy products and
change their views and how they behave.
This theory is now out dated but is still applied to thing like game,
films and music but for a radio station in would be applied to advertisement
and what the host say and recommends for us that is Big John. Such as when Big
John talks about what he has been watching and thing he is exited for like when
he was talking about the new season of 24 and he like’s that is will be set in
London. So the theory is that know every one who heard that will now be exited
about the new season of 24. A good example
for the advertisement is when they play the Meca Bingo advert (play advert here) if the theory is right now every one will what to play bingo but
only at Meca Bingo if they heard it.
Active Audience Theoey
The second Media affect theory that I will talk about is
Active Audience theory. This theory was thought up by and had research done by Stuart
Hall between the years of 1973 and 1980. The theory goes that every body is
different so every audience member will decode what they have just heard or
seen differently from another member of the same audience. Even if there is a preferred meaning. The
theory also states that most people will decode things differently depending on
there background. Thing that would be taken in for defining their background
would be Gender, age, culture, social grade. This will give the media out let a better idea
on how there audiences will take what is being said. If I use the same example
as before with Meca Bingo but the active audience theory instead of Hypodermic
theory applied. So when the advert is aired on Big John @ Breakfast instead of
just thinking that Meca Bingo is the best the audience member will be more
incline but will not make there final dissension on just what was said on big
John @ Breakfast. This theory is that the audience member still has the final
say on what they do.
Analyse of Hallam FM advertisement
You can tell a lot about the audience from what is
advertised on the radio show. For instance a good way to find the social grade
of the audience is to look and see if there are any moneylenders advertised (play advert here).
On Hallam FM Wonger
is advertised ever half-hour are so. This tells me that big group of their
listener use the services of a moneylender often. You can find the dominating
gender by the products and shops that are advertised for instance Bathroom
Conpair.com and Carpet right. (Pay the two adverts her) Women like to decorate there house
more then men so it is most likely that Hallam FM and Big John @ Breakfast.
Legal and Ethical
The next thing I will be taking about is the Legal and
ethical issues. Nearly all of the time Hallam FM will not comment on big new
story so that there is no chance that they will stumble in to a controversy.
When they talk about any news they talk about thing on TV shows such as X
factor and splash (add clip here). When an artist make music Hallam
FM/Bauer must pay a royalty to the artist. Such as when they played the song (add one of the songs here). A royalty is an amount of money that is
paid to an PRS (this is payment to the artist) or PPL( payment to record label)
for the use of their music. If the radio station has paid for an MCPS (payment
blanket) they do not have to pay for royalist over and over again for one song
they get to use as many times as they what for a period of time. if they did
not pay the royalty rights they would be braking copyright law. They would not
have to pay if they had permission to do so. You would have to ask for
permission from the person who holds the performing rights. PRS is the group
within Britain that organises, holds and records all the holder of performing
right license.
Ofcom
Hallam FM and there for Big John @ Breakfast is regulated by
OFCOM. OFCOM’s job is to look at what is said on Hallam FM to see if anything
hateful has been said towards any group, religion or race. There only been one
incident that I could find and that Is when someone who called up and said something
racist. They also check to see if they have been promoting alcohol, smoking,
drugs and violence. Big John never does
this throw out his show (play clip here). OFCOM
also look to see if they are any breaches of privacy. By this I mean when Big
John is talking about a member of the public not talking about them by name if
they don’t what to and not giving away information like house address and any
other sensitive information.
