Lo2: Vlog5

https://www.youtube.com/watch?v=VDty_ZhJ3rE

Intro

Welcome back this is vlog 5. In this v log I will be talking about

1.      How products impacted and affect the audience

2.        How the product and other feature of Big John @ Breakfast represent the audience

3.      Legal and ethical issues  

4.        Is the role of regulatory bodies

(Title screen say product impacts and affects)

The Hypodermic Theory

The first things to talk about when on the topic of how the audience is affected by the thing that they hear on radio and other media outlets is that there are two main media affect theory. First is the Hypodermic Theory. The Hypodermic theory also knows as the Passive Audience Theory, Marxist theory and Magic Bullet theory.  The theory was made by a group called Marxist leaded by a man named Theodore Adorno in the 1930 at Frankfurt School. The theory is that any thing that persons hear on the radio they will believe and that the media can control the public in this why. Making them buy products and change their views and how they behave.  This theory is now out dated but is still applied to thing like game, films and music but for a radio station in would be applied to advertisement and what the host say and recommends for us that is Big John. Such as when Big John talks about what he has been watching and thing he is exited for like when he was talking about the new season of 24 and he like’s that is will be set in London. So the theory is that know every one who heard that will now be exited about the new season of 24.  A good example for the advertisement is when they play the Meca Bingo advert (play advert here) if the theory is right now every one will what to play bingo but only at Meca Bingo if they heard it.

Active Audience Theoey

The second Media affect theory that I will talk about is Active Audience theory. This theory was thought up by and had research done by Stuart Hall between the years of 1973 and 1980. The theory goes that every body is different so every audience member will decode what they have just heard or seen differently from another member of the same audience.  Even if there is a preferred meaning. The theory also states that most people will decode things differently depending on there background. Thing that would be taken in for defining their background would be Gender, age, culture, social grade.  This will give the media out let a better idea on how there audiences will take what is being said. If I use the same example as before with Meca Bingo but the active audience theory instead of Hypodermic theory applied. So when the advert is aired on Big John @ Breakfast instead of just thinking that Meca Bingo is the best the audience member will be more incline but will not make there final dissension on just what was said on big John @ Breakfast. This theory is that the audience member still has the final say on what they do. 

Analyse of Hallam FM advertisement 

You can tell a lot about the audience from what is advertised on the radio show. For instance a good way to find the social grade of the audience is to look and see if there are any moneylenders advertised (play advert here).

 On Hallam FM Wonger is advertised ever half-hour are so. This tells me that big group of their listener use the services of a moneylender often. You can find the dominating gender by the products and shops that are advertised for instance Bathroom Conpair.com and Carpet right. (Pay the two adverts her)  Women like to decorate there house more then men so it is most likely that Hallam FM and Big John @ Breakfast.

Legal and Ethical

The next thing I will be taking about is the Legal and ethical issues. Nearly all of the time Hallam FM will not comment on big new story so that there is no chance that they will stumble in to a controversy. When they talk about any news they talk about thing on TV shows such as X factor and splash (add clip here).  When an artist make music Hallam FM/Bauer must pay a royalty to the artist. Such as when they played the song (add one of the songs here).  A royalty is an amount of money that is paid to an PRS (this is payment to the artist) or PPL( payment to record label) for the use of their music. If the radio station has paid for an MCPS (payment blanket) they do not have to pay for royalist over and over again for one song they get to use as many times as they what for a period of time. if they did not pay the royalty rights they would be braking copyright law. They would not have to pay if they had permission to do so. You would have to ask for permission from the person who holds the performing rights. PRS is the group within Britain that organises, holds and records all the holder of performing right license.

Ofcom

Hallam FM and there for Big John @ Breakfast is regulated by OFCOM. OFCOM’s job is to look at what is said on Hallam FM to see if anything hateful has been said towards any group, religion or race. There only been one incident that I could find and that Is when someone who called up and said something racist. They also check to see if they have been promoting alcohol, smoking, drugs and violence.  Big John never does this throw out his show (play clip here). OFCOM also look to see if they are any breaches of privacy. By this I mean when Big John is talking about a member of the public not talking about them by name if they don’t what to and not giving away information like house address and any other sensitive information.