Lo3: Vlog3

         https://www.youtube.com/watch?v=GbcNkRQKbBY

Intro

Hello again its me harry from H.F.S Media. This is the third part in the five part series. In the first Vlog I talked about he terms use in radio. In the second Vlog 1 I talked about Hallam FM in the third one I will it talking about what they take into consideration when they are targeting that demographic audience.  

Gender

Gender is the first and most basic things most radio shows look at when trying to find out that target demographic gender. This easy because all they will have to do is make a survey and ask them to state there gender and if they like Big John @ Breakfast Hallam FM or not. For Big John @ Breakfast women where the dominating gender as they where at 51% listener ship. This is why most adverts are aimed at women rather then men.

Age

 Big John @ Breakfasts will be looking at the age rang so that they now how mature and up to date there audience is. This affects the type of things that will be advertised as if it is more mature they will advertise more refined things. It also dictates the type of things that will be taken about as if there is a younger audience it will be child friendly.

Social Grade/Spending power

 Something else they look at is social class of there listener Big John @ Breakfast was 41% A,B,C. This means that the working class is the dominating social grade. This will carry over to Big John @ Breakfast. Because of the social grade most of the thing that will be advertised will be in a sale or it will be cheap. As the average person in working class does not have a lot of spear money to go around spending. 

Listener attention span  

Something they my also looking at when looking at there listeners is how long they are tuned in for. if the average listener is listening for two hours they will not repeat any thing throw out so that that Big John does not get repetitive and keep the show fresh to the listener. They will not repeat anything for about 2 hours are so. here is a clip from an audience member talking about why they like Big Job @ Breakfast.   

Listener profile 

My name is Linda Chatsworth I am 38 years old and happy go lucky I am up for most things. I am an avid listener of Big John @ Breakfast and Hallam FM in general.  I Listens to Big John @ Breakfast on average 2 and a bit hours a week. I was told this is over the estimated time of the average listener lucky me. One of the reasons I likes listening to Big John @ Breakfast is because they update me on the big bands that are playing in my local area. I also like listening because of the hosts. I find Big John a very likeable and real person, someone who I could call friend and share a drink with.  The other two James and Jennie are really good co-hosts I like that they have their little things to do. Like Jennies traffic report and when James makes a game for Big John to Play I think they are proper funny and when they get me involved the listener I mean. Like when I had to guess the song the Hallamster was trying to play or when they gave me a two second bit of a song a guess it from that. I had a go on that one but a got wrong. I guess Moonlight sonata turned out it was something called poker face by some lady. When I am dropping the kids off they like listening to the Hallamster they find him really funny I do not see it. I like the ads. I like how there are all for thing that are my area. Like this place called Meca Bingo I went there the other day it was pretty good I won £100 I would recommend you get go. Well I will have to go now see you later.