sheffield live

Hallam FM is a subsidiary of bower

community radio station= not there for a profit/ for the good of the public/in order for delivers social gain. A community radio has to be some think you can learn from and talk about with in your own community. To be a community radio you have to be get permission from Ofcom
and be in the following the broadening  act (1990) and the community radio order (2004). Community Radio Station cannot operate as such if its "ethos" and output does not cross over with the main commercial channels. TSA - Target Sample Area

Sheffield live is an independent and non-profit radio station as such it operates in a different way as it is a much smaller scale radio station because of that they will try to minimize cost. Sheffield live is aimed at the residents of Sheffield. Sheffield live target underplayed music genres like  Mandarin, reggae, Asian music unlike Hallam FM and other big radio stations Sheffield live caters for groups of the public that would not normally get catered for. The independent company who run Sheffield live is Commmedia Sheffield LTD It is run by Sangita Basudev. Sheffield live can not get more then 50% of there running cost payed with ad revenue  because then they would not be coast as a community radio by Ofcom so the rest is made in by donations .Sheffield Live reaches 11% of their audience, in other words they reach around 32,000 listeners a week. 
 Sheffield Live!'S Audience:

• Central    

• Nether Edge

• Broomhill

• Crookes

• Walkley

Keyterms

Independent radio
Community radio
Ofcom
Public service broadcasting= PSB