Unit:1 Learning Blog

ASA

The organization make all Radio, Television, Web, Film Trailers, Magazines and Newspaper appropriate for mass consumption.The things that they look for are

 - Adverts should not cause offence
- Adverts should not glorify alcohol, sexual activity, drug taking
- Adverts should not cause harm to children
- Adverts should not be misleading
- Adverts should not give false information about what they are selling/promoting or exaggerate claim made.

Banned Adverts

There has been a Wonger advert that was banned recently. In the advert it was stated that it had a low APR rate for the short term loan but it was over %5000 percent in reality. The ASA found the advert to be miss leading so Wonger had to stop the advert from airing and make a replace ment tthat was more clear to the viewer.

Demographic Conventions Social Grades  

  NRS social grade categories people in class, wealth and job role.

Bauer's has a %53 social grade of ABC1. Bauer's main competitor is Global Media. Bauer's radio station biggest radio station is Hallam FM and Global Media is Capital FM. Hallam FM is the number 1 radio station in south Yorkshire. It is RAJAR that collect the radio listener ship figures. RAJAR is owned by BBC (British Broadcasting Corporation)

Audience Reach

Hallam FM's audience reach 361,00054% of its listeners are female37% fall into the ABC1The target demographic is 25-45Sponsors are the football stands at Sheffield United and Wednesday grounds.


Notable Hallam FM shows are Big John @ Breakfast That is the most popular of all the Hallam FM shows. It starts at 10:00 AM and ends at 03:00 PM. It play many hit from all over south Yorkshire. After Big John is Steve Wright His show starts just after Big John's ends. His show comes to a stop at 07:00PM